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AbstractThe literature examining the hypothesis that consumers have greater preference for brands/products which are more congruent with their self concept is discussed to identify crucial issues in this area of inquiry. An integrated perspective is developed and an empirical study addressing some of the identified issues is reported. Marketing implications and directions for future research in this area are also discussed. Cited by (0)Copyright © 1988 Published by Elsevier B.V. Does the Self Exist? Is the Self viewed differently in different cultures? Who are you? See Betty White Superbowl Ad 2010 http://youtu.be/uA7-31Cxc2I
What different roles do you play in your life?
Men's Standard's of Beauty Around the World
Women's Ideal Body Types Throughout History
PLEASE NOTE: Information on this site is for use of the students of this course. For copyright information of the linked sites please see the respective authors. What is the main concept of self?“The individual's belief about himself or herself, including the person's attributes and who and what the self is.” A similar definition comes from Rosenberg's 1979 book on the topic; he says self-concept is: “…the totality of an individual's thoughts and feelings having reference to himself as an object.”
What are the 4 types of self?These are the public self, the self-concept, the actual or behavioral self, and the ideal self. Finally, we discuss self-presentation in the context of how people control their own behavior, including analysis of how self-presentational processes can replace other causal processes.
What are the 2 components of the self?Real self (self-image): how you currently see and perceive yourself. Self-esteem: how much worth and value you believe you have.
What are the main parts of self?The self is made up of three main parts that, incorporated, allow for the self to maintain its function. The parts of the self include: Self-knowledge, interpersonal self, and the agent self.
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