Did you know that as loudly as White House Black Market announced plus sizes, they quietly closed shop in the plus size department? Yeah… we did not know this either. We’ve received comments, emails, inbox messages… girl, we had no clue. Show
So, What Happened? We loved them, they filled the hole for plus size wear to work clothing. We were so excited when they launched WHBM Plus, a brand which was already known for its upscale contemporary clothing for the modern and professional women over 30. Though there were a couple missed opportunities with the Plus collection, we were happy to get chic professional workwear and casual wear like velvet jackets, sequined tops, embellished denim and luxe sweaters! You know, an elevated polished look! And! We all had our money ready to to shop the latest spring options and then… poof! Their plus size department vanished. Just GONE, girl. Why? Not only that, but absolutely NO ONE at WHBM has talked about it. NO announcement, just gone. It is a very sad thing to see. There was so much promise here… BUT, this did get our wheels spinning, thinking about how their business missed a few key opportunities, for the curvy community. How White House Black Market Missed the Mark1. No in store options Shopping online isn’t always a plus girl’s favorite thing to do. Hence the reason for our TCFStyle Expo. We want to touch and feel, and most definitely try on what we’re buying, just like everyone else. When we heard the news about White House Black Market, we were hyped. We wanted that same opportunity as other women, but they didn’t give us much to work with. And it doesn’t make sense this omission, especially as you have so many brands now making a definitive footprint for plus size options in store: Old Navy, Target, and even Nordstrom! So, what do we do? Go somewhere else… 2. No inclusion in the visible promotionsWith their campaigns, we have not seen any plus size women included at all! The challenge with this is that companies need to show us that they want our business and that they see us. If we are not in store (such is the case here) then your online visuals have to be only that more impactful. Period. 3. No Promotion after the launch of plus sizesWe had a FB live announcing this news, thanks to outreach from the brand, but after that… nothing. No more engagement across the community, that we could see. No pitches, emails, information about the new, unless we stumbled across it… nothing. How can a business grow, if your audience does not know what is going on with you? In this day and age of plus size fashion, you have a little bit more competition. There are no “If you build it, they will come” opportunities. With new players come new rules to the business and marketing game- One we know too well… 4. Limited options in plus sizesJust because they may not have had anything in store doesn’t mean they couldn’t have had a lot more online to work with. With not having a lot online and nothing in-store, the plus size options were not the same as our straight sized sisters. The hero pieces? The decadent frocks? Nope. Nothing. They did have great classics and essentials though. But in a world where Eloquii, Lane Bryant, Ashley Stewart, Torrid, and other plus sized retailers are giving us blazer options and a few wear to work options, how did WHBM stand out? Overall, White House Black Market had a lot of potential, and although we had high hopes for the brand, there were many things that could have been executed differently. With limited options and no promotional visuals, White House Black Market has closed up shop and has given up on the plus size consumer. Cautiously optimistic, we do hope for a comeback of champions, but for now, we wait. In the meantime, we’ve got a few other options for professional workwear coming up, so stay tuned! What are your thoughts on their quiet decision? Were there bigger issues that we missed? How did you feel about their collection? Are White House Black Market shoes true to size?They are true to size and comfortable. I'm a size 6 in heels/pumps and they were spot on.
What age group does White House Black Market target?The most common age range of White House Black Market employees is 20-30 years. 56% of White House Black Market employees are between the ages of 20-30 years. The least common age range of White House Black Market employees is less than 18 years.
How is White House Black Market doing financially?White House Black Market revenue is $570.0M annually. After extensive research and analysis, Zippia's data science team found the following key financial metrics. White House Black Market has 3,098 employees, and the revenue per employee ratio is $183,989. White House Black Market peak revenue was $570.0M in 2021.
Is WHBM high end?Their prices are mid-range, reflective of their better quality, so if you see something you love that's within your budget, don't wait for a sale, they don't give away their clothes with crazy promotions. And because this is not a sponsored post, I can call it the good with the bad.
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White House Black Market sizing runs small
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