Choose the correct code for the following statements being correct or incorrect.Statement I : A well-chosen marketing channel must be aligned to company's marketing strategy with respect to segmentation, targeting and positioning.Statement II : Marketing channels are set of interdependent organizations participating in the process of making the product available for the use of consumption.
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Answer (Detailed Solution Below)Option 1 : Both the statements I and II are correct. Free Teaching Aptitude Mock Test 10 Questions 20 Marks 12 Mins Statement I: A well-chosen marketing channel must be aligned to the company's marketing strategy with respect to segmentation, targeting, and positioning. Explanation:
Statement II: Marketing channels are a set of interdependent organizations participating in the process of making the product available for the use of consumption. Explanation:
Thus, option 1 is the correct answer. Last updated on Sep 21, 2022 The UGC (University Grants Commission) has released the UGC NET Admit Card. The admit card has been released for the exam which is scheduled to be held on 14th October 2022. Candidates can download their admit cards through the official portal. The UGC NET CBT exam will consist of two papers - Paper I and Paper II. Paper I will be conducted of 50 questions and Paper II will be held for 100 questions. A) Electronic marketing channels use combinations of mail and telephone to conduct business with ultimate consumers. Answer: E - Electronic marketing Which of the following statements regarding electronic marketing channels is most accurate?Which of the following statements regarding electronic marketing channels is most accurate? Electronic marketing channels employ the Internet to make products and services available for consumption or use by consumers or business buyers.
When a wholesaler is added to the marketing channel for consumer goods this is most common for?Adding a wholesaler, as in channel C, is most common for low-cost, low-unit-value items that are frequently purchased by consumers, such as candy and magazines.
Which of the following is the most popular type of vertical marketing system?Contractual systems are the most popular among the three types of vertical marketing systems.
Which statement regarding responsive supply chains is most accurate?Which statement regarding responsive supply chains is most accurate? Responsive supply chains use common platforms and common components across several products.
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