What's poppin' for Grammy-nominated rapper Jack Harlow these days? A sneaker deal with New Balance. Harlow has long stated he's a lifetime fan of the brand – mentioning it was all he wore sneaker-wise growing up in Lousville, KY on a December 2020 episode of Sneaker Shopping – and now, ahead of NBA All-Star Weekend, he's been officially brought into the fold. Show 'I have been rocking New Balance since I was a kid, so to officially join the brand in this way is really exciting,' said Harlow. 'I’ve always loved the 990 [series] and recently the Joe Freshgoods 990v3 and collabs with the 550 have been fire. I’m excited to peek behind the curtain and work with the brand more'. Harlow will sport a brand-new New Balance basketball shoe during the NBA All-Star Celebrity Game, and New Balance has noted that he'll be rocking several different sneakers in the forthcoming music video for his new single 'Nail Tech.' Harlow is the second musical artist to join the New Balance fold after Jaden Smith, who partnered with the brand in 2019. His signing is a further indication of a fresh direction for the brand's lifestyle products – in the last three years they've earned enormous cultural cachet and a new fanbase by partnering with individuals like Smith, the above-mentioned Joe Freshgoods and Salehe Bembury, and working with brands like Aimé Leon Dore, WTAPS and ,Bape. Look for Harlow to be at the front of New Balance's cultural push over the course of 2022 and beyond, and stay tuned for what they're going to do next – they're not showing any signs of slowing down any time soon!
 When he’s not getting into drama regarding Ray J’s sister or hanging out with some of his idols-turned-peers, Jack Harlow is seemingly designing pairs of the New Balance 550. Recently, the 24-year-old revealed two colorways of the “en vogue” silhouette with “Come Home The Kids Miss You” text on the heel, nodding to the title of his second studio album. The sneakers, which follow a “Louisville versus Kentucky” color combination, don’t deviate much from New Balance‘s own offerings: high-quality smooth and perforated leather make up the entirety of the shoes’ uppers, with simple red or blue contrasting landing sparsely throughout the top-half. Black also enters the mix across the shoe, with sole units opting for an “aged” look that’s been popularized by Aimé Leon Dore. Lastly, each of the “Come Home The Kids Miss You” 550s is packaged in a pennant-shaped box, further tying the special project to the Louisville and Kentucky sports rivalry. Check out an early look at the pairs ahead, as you wait for potential NewBalance.com release details. For more from the Boston-based brand, check out the New Balance 990v6 set to debut before 2022 ends. Images: @jackharlow Who sponsored Jack Harlow?“Jack Harlow's Louisville,” a hometown-themed concert sponsored by American Express and exclusively for card holders, was basically like a large version of one of those corporate events most humans only read about, crossed with a really rich friend's kid's sweet sixteen party.
Why does Jack Harlow love New Balance?In interviews, the Private Garden-frontman has shared that his interest in “N”-branded footwear began in high school, as he wanted to go against the grain. While initially ridiculed, Harlow became known among his peers as “the New Balance guy,” making his signing with the brand as an ambassador a full-circle moment.
Who are the athletes in the New Balance ad?In its latest ad, New Balance enlisted the help of Kawhi Leonard, Zach LaVine, Dejounte Murray, Jamal Murray, Darius Bazley, and Aaron Nesmith to promote an unreleased basketball shoe.
Who is signed to New Balance?Other NBA players also in the New Balance family include Jamal Murray of the Denver Nuggets, Dejounte Murray of the San Antonio Spurs, Jaylen Brown of the Boston Celtics and Tyrese Maxey of the Philadelphia 76ers.
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Jack Harlow sponsored by New Balance
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