You should build a body contouring brand, not just a body contouring business. And your business brand should be the very foundation on which your business is built. It’s often overlooked, and your business won’t grow much without it. Most business owners, when needing to attract more body contouring clients, respond by spending more advertising dollars. But that’s not the right step if your prospects don’t know what’s different about your business…the ‘why they should choose you’ over competitors. If you want a guaranteed way to attract more body contouring clients consistently so you can grow a successful business, follow the steps in this article showing you exactly how to build a body contouring brand your clients will love. Show
Why it’s so important: Without a well-defined body contouring brand, customers will base their decision on price aloneWe recognize that every body contouring provider and business is unique and solves problems for their clients in distinctive ways. Most clients, however, view body sculpting treatments and businesses as commodities. They believe that one is just like another and can solve their problems the same. And when they think this way, they use price as the only factor on which to base their decision. To avoid becoming a commodity, it’s your job as a business owner to convince customers otherwise…by building your body contouring brand and showing them how you are different by defining and building your business brand. How to build a body contouring brand your clients will love(and attract more body contouring clients!)Step 1Uncover the Who, What, How, and Why of your body sculpting business
The answers to these questions do not always come easy. Take your time. Create a simple form with these questions. Write down your answers as you have them. Step 2Research your competitors (market research)Competitor research is a key component in identifying and defining your body contouring business brand. Instructions:
Step 3Define and describe (in detail) your target market, i.e. your ideal client
We’ll give you an example. Here’s the description of the ideal client in our medical spa: She is a busy middle class working mom, aged 35-55, who has devoted her life to caring for others (kids, husband, parents) and is ready to dedicate some time to herself. She feels like she has neglected herself. She wants to feel better about her body and gain confidence. She knows she is not going to look fantastic in a bikini, but she wants to look better in her clothes and feel comfortable in a swimsuit. She wants to feel attractive, comfortable, and confident. She wants to feel that she is worth it. She proclaims, “it’s my time now.” We design everything we do, every message, our website content, our protocols, etc. with this lady in mind. We speak directly to her. Rather listen than read? Learn more about how to attract more body contouring clients in this short podcast episode. Step 4List the things your body contouring business does differently, better or uniquely from the othersFocus on the qualities and benefits that make your company branding unique, different and/or better. This is not necessarily the features your business offers, but rather think about the unique things your business does to provide value to improve your ideal clients lives. Here’s some examples:
Need more ideas? Get more help in identifying your unique differentiators, check out our blog post The WOW Differentiator A Critical Step in Building a Profitable Body Contouring Business Step 5Identify and develop your body contouring business brandReview and interfuse your answers to Steps 1, 2, 3 and 4. Using the sum of all of these answers, develop your body contouring business brand, the ‘how you are different and unique’ and the ‘why clients should choose you.’ Need help putting it all together? Check out this article for more information. How to Set Your Medical Spa Apart From and Above Your Competitors Step 6Integrate your body contouring business brand into every aspect of your businessWhen you have your body contouring business brand, it should be visible and reflected in all that your clients can see, read and hear. Into every aspect of your business.
Step 7Stay consistent and true to your brandConsistency with your body contouring business brand is key to your business success. Inconsistency will confuse your clients and make long-term brand building impossible. To attract more body contouring clients on a long term basis, stay consistent with your brand. Step 8Beware of the pitfalls of inconsistent branding(how you WON’T attract more body contouring clients)
For more information about how to attract more body contouring clients and how to build and grow a successful body sculpting business, visit www.bodycontouringacademy.com. How often should you do body contouring?For most patients, 2 to 4 sessions spaced about 3 days apart in the span of two weeks is usually enough to sculpt the body into the exact shape you want.
What is the best body contouring method?Traditionally, the only way to get a contoured and toned physique using cosmetic treatments was with surgical procedures like liposuction. However, non-invasive body contouring treatments like CoolSculpting and EMSculpt have emerged to deliver the same fat reduction and sculpting benefits.
Is body sculpting and body contouring the same thing?Body sculpting, also known as body contouring, is a non-invasive treatment that reduces packets of fatty tissues. It also tightens skin in certain body parts without the need for surgery.
Is body contouring good for you?Body contouring is an effective and safe way to lose weight. It's a medical procedure that can be used in addition to other treatments like exercise and dieting. Body contouring works by replacing fat cells with healthy ones while removing the excess tissue from your body.
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