When you think of a Subaru you think of Subaru people. Brand loyalty has remained high for Subaru over the years. The ads run by Subaru often appeal to a wide audience, including dogs. The Subaru brand is known for safety and longevity. But what makes Subaru owners so loyal? J.D. Powers reviewed automotive brands last year and Subaru still held the top spot. Subaru’s customers keep going back for another Subaru.
Subaru brand loyalty is a phenomenon. It rises above loyalty to other Japanese cars like Honda and Toyota because owning and loving a Subaru seems to mean more to Subaru’s customers than just owning a car. It is an identity, a mindset, that has people hooked on the brand for life.
Love. It’s what makes a Subaru a Subaru
//twitter.com/subaru_usa/status/1233084393637502976
Subaru uses the word “Love” to promote the core values of the brand, but customer loyalty goes even deeper than the recent Subaru Love Promise. Since the birth of Subaru of America just over 50 years ago, the brand has gained incredible traction, remaining high on the customer loyalty charts. Largely due to attractive and heartfelt marketing campaigns, owning a Subaru has become something that its loyal customers can identify with. A Subaru is a car you can fill up with your family and all the memories and love you share along the way. It’s a car you can connect with.
Subaru conveys its brand as the kind of car you can buy when you have your first baby, and then give that same car to her someday when she’s all grown up. And the ratings show that not only is this true, but those parents passing down their old Subarus are buying new ones for themselves.
The brand works hard to maintain a connection with its customers and their expectations because Subaru wants to go beyond just a car. Owning a Subaru is almost like joining a club. A club full of people who love their dogs, their families, and have a little (or huge) sense of adventure.
They keep up with trends
Riding with the windows down is optional. 260-horsepower turbocharged engine available in the all-new 2020 Subaru Legacy. Learn more: //t.co/y3ksZufqAq. #SubaruLegacy pic.twitter.com/dFzL7uLtHA
— Subaru (@subaru_usa) March 3, 2020
Subaru also works to keep up with automotive trends like electric vehicles and modern technology like Apple CarPlay and Android Auto capabilities. Each model has a list of engine and trim options just like other brands, but something about the Subaru seems to be difficult to let go of. From speeding machines like the WRX to the new Ascent there is a Subaru for everyone. Even the Sedans boast beefy engines and All Wheel Drive.
If someone has had one Subaru, it is likely they will have another. Vintage Subarus and new models alike spark something special in their owners. This is because Subaru works hard to connect with people on an individual level.
The love promise and other ad campaigns show that Subaru wants buyers to see them as a brand that cares. Buyers can feel they are helping their community with the purchase of their Subaru. Community efforts and technological advancements continue to keep Subaru high on the list when it comes to some seriously hardcore brand loyalty.
Safety, folks
If you are talking about a great all-around brand with a reputation for safety, Subaru is there. With models winning safety awards year after year, Subaru is a go-to for most when it comes to choosing a car for safety reasons. Tear-jerking ads have depicted parents choosing Subarus for their young new drivers because of the EyeSight and other developed safety features.
Safety, community, reliability, and human connection are all a part of the Subaru brand. For over 50 years, Subaru of America has won over the hearts of countless Americans and kept them coming back for more. A great car with a great message is easy to identify with.
Subaru owners love their vehicles. Maybe that’s why according to Experian, 96% of Subaru’s sold in the past decade are still driving today. Subaru dealers are trained professionals in matching Subaru’s with each customer’s needs and expectations, and a Subaru dealer with a good service department definitely contributes to the longevity of the vehicles they sell. So why is it that Subaru is #1 in brand loyalty for two years in a row, according to JD Power? Well, here are just three of the reasons so many people choose Subaru.
#1 Strong, Award-Winning Line-Up
Subaru has an impressive collection of vehicles that will appeal to any driver. All models will provide plenty of options from paint to upholstery. Their technology gadgets are convenient and keep you connected. All Subaru’s are known for their high-end safety standards, and these cars perform and handle confidently. However, we want to focus on three of the most popular Subaru’s on the market right now: the Ascent, Forester, and Crosstrek.
Ascent
The 2021 Ascent is priced at an affordable $32,295; however, you can easily find used models in great condition for cheaper. The most recent model gets solid fuel efficiency at around 21 MPG city and 27 MPG highway, comes with Symmetrical all-wheel drive, and can haul up to 5,000 pounds, so this SUV can do some serious towing.
The 2021 Ascent is roomy with 153.5 cubic feet of passenger space and sits nicely off the ground with 8.7 inches in ground clearance. The vehicle will comfortably seat up to 8 passengers and is all about a smooth, quiet ride that is great for your neighborhood roads or for those tougher terrains. The Ascent is one of the top cars in the 3-row SUV segment, and with its 4-cylinder turbo charged engine, it is quick out of the gate and down the stretch.
Forester
This popular Subaru is priced very nicely at $24,975 for the 2021 model, but don’t be afraid to look for this fan-favorite used. This 2021 compact SUV delivers an estimated 26 MPG city and 33 MPG on the highway, also has all-wheel drive, and has more passenger space to spread out and comfortably relax than its competitors in the compact SUV segment.
The 2021 Forester is true to the Subaru commitment to safety with features like Driver Assist and All-Around Awareness. The driver will not only be safe but also connected in the Forester. The DriverFocus technology is state of the art and includes smartphone integration. The Forester will comfortably seat 5 passengers and is simply a solid delight to drive. The everyday uses for this SUV are endless.
Crosstrek
The 2021 Crosstrek offers tons of value for its $22,245 price, and that value lasts for a long time, so used Crosstreks are just as good. The 2021 has a highly efficient fuel economy with an estimated 27 MPG in the city and 34 MPG highway. Even at this lower price, it still features the ever helpful all-wheel drive. It also has up to 55.3 cubic feet of cargo space and is intentionally designed with a roomy cabin so all passengers can stretch out and enjoy the ride.
The most impressive part about the Crosstrek is the engine. There are many reasons MotorTrend named the Crosstrek the #1 Subcompact SUV to buy in 2021, and one of those reasons is the superb ride offered by the 2.5-liter engine. This engine packs 182 horsepower, yet the Crosstrek also exhibits a smooth ride and handles with ease.
Of course, the Crosstrek is not just about power and price. Subaru loaded this vehicle with wireless connectivity, built-in voice-activated navigation, traffic monitoring, remote engine start, and alerts you if you begin to swerve into another lane.
#2 Made With Pride and Care
As mentioned, Subaru has won numerous awards, including being recognized by Kelly Blue Book 4 times for best overall brand and received the ASCI recognition as #1 for Vehicle Safety. However, Subaru is a unique car company. In fact, they’ve been known to highlight that they’re “More than a car company,” and their executives describe their mission as “Delivering Happiness to All.”
Subaru and Subaru dealers don’t just use these mottos for marketing. They walk the talk and truly build and sell their cars in a way that truly makes an impact on the larger community. So if you’re the type of consumer that wants to buy from organizations that do good in the world, Subaru is clearly one of those organizations.
First, the Subaru plant in Indiana was the first plant ever to have zero landfill waste. Yep, 99% of their scrap is recycled, and 1% goes to power and electricity. This same plant is the only plant recognized by the National Wildlife Foundation as a backyard wildlife habitat to house and protect various species of wildlife.
Probably the most caring component of Subaru and Subaru Dealers is the Subaru Love Promise. This commitment is all about doing good. The Love Promise tends to focus on five core community initiatives in all of the local towns and cities where Subaru Dealers work and live. On a daily basis, the company positively impacts causes in the environment, education, pets, hunger, and health initiatives. This is not just aspirational to Subaru and Subaru Dealers. It is very, very real and has accomplished things such as:
- The Subaru Reforesting Project planted over 500,000 trees in California to help with the aftermath of the wildfires.
- Subaru has donated over $22 million for pet-related efforts, and over 50,000 pets have been helped in this effort.
- Subaru Loves Learning is an educational program, and in one year, over 91,000 science books were donated to over 500 schools.
- The Subaru Loves to Care program delivered, in one month, 43,000 blankets and 9,500 crafts kits to children battling cancer.
- Subaru has donated over 150,000,000 meals to Feeding America to help ensure the most vulnerable members of our communities are fed and receive the care they need.
Yes, Subaru and Subaru dealers sell more than just safe, affordable cars. They provide outreach and make an impact.
#3 Effortless Buying Experience
The third reason to love a Subaru is the Subaru dealer. When buying these vehicles, the dealers do make a difference. Subaru Dealers have a full inventory of models and a vast network of contacts to find your vehicle. They have flexible financing options and collaborate with local lenders to ensure your budget is balanced despite your credit.
A Subaru dealer has typically been part of the community for years and has built a trustworthy reputation. Speaking of community, as mentioned, the Subaru Dealer participates in the Share the Love program, and your local purchase contributes to the local dealer allocating part of your car investment to one or more local programs who desperately need the assistance. These aren’t just corporations; they are actually a part of your local community.
The Subaru buying experience is exemplified by the people who are there to help you. Traditionally, car buying is costly and complicated. Yet Subaru dealers are experts that minimize confusion and remove the cumbersome administration that goes into this type of transaction. They are customer-focused, so you know you will have a good experience when you shop with them.
It’s All About the Love
We narrowed down our top 3 reasons to love Subaru. The awards Subaru has earned clearly delineate them as a world leader in automobiles. The focus on community involvement through the Share the Love program cannot be understated because when you buy a Subaru, you help Subaru dealers do good in your community. Finally, there are the people who work at the dealership who understand you and your community. They are there to help you have a better life with a good car, not to just make a quick buck. Subaru has become a brand you can trust, and that is focused on you.
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What's so special about Subarus?
Subaru vehicles are well-known for their relentless capability – and that's down to the expert engineering that underpins them. For decades, we've built our vehicles on Subaru's unique always-on Symmetrical All-Wheel Drive (SAWD) system.Why do people choose Subaru?
Subaru is renowned for its safety technology, standard symmetrical all-wheel drive, and brand loyalty.Why are people so loyal to Subaru?
Subaru brand loyalty is a phenomenon. It rises above loyalty to other Japanese cars like Honda and Toyota because owning and loving a Subaru seems to mean more to Subaru's customers than just owning a car. It is an identity, a mindset, that has people hooked on the brand for life.Who is Subarus target audience?
They're young, city-dwelling, fairly well off and probably married but childless. They're urban adventurers, as Anton Pawczuk, Subaru Canada's director of product management and sales training, calls them. This is the specific demographic Subaru is targeting with its refreshed 2016 Crosstrek.