Beyoncé is closer to trademarking the name of her daughter Blue Ivy, after U.S. authorities dismissed a challenge to the application. Show The singer has been in a legal battle with Veronica Morales, the owner of events planning firm Blue Ivy Company, since 2017. At the time, Beyoncé filed legal papers that sought to protect the commercial rights to ‘Blue Ivy Carter’ – her daughter with husband Jay-Z. Contesting the claim, Morales said the trademark would be too similar to her own company and called on U.S. Patent and Trademark Office officials to deny the bid. At one point, she even accused Beyonce of fraud and said the singer had no intention of using the name for business purposes.  However, her claims have now been denied by authorities, who have ruled that there is no evidence to suggest that members of the public would confuse the two brands. They declared, as The Blast reports: “Because we find Opposer failed to establish that Applicant lacked a bona fide intent to use its mark in connection with the goods and services identified in the application, her fraud claim based thereon… fails as well.” The U.S. Patent and Trademark Office is now expected to officially grant Beyoncé’s trademark. Last week, Beyonce launched a new fund to give Black-owned businesses grants through her BeyGOOD foundation. The fund has been started in collaboration with the National Association For The Advancement Of Colored People (NAACP). The Black-Owned Small Business Impact Fund will provide grants of $10,000 (£7,923) for business owners “in select cities to help sustain business during this time”. Beyoncé launched the BeyGOOD foundation in 2013 “to inspire people to be kind, to be charitable and to #BeyGood to themselves, to others, to the community, and to our world”. In April, the star donated $6million (£4.8m) to coronavirus relief efforts through the foundation and a partnership with Twitter CEO Jack Dorsey’s #startsmall initiative. The money was used to help communities of colour and organisations within them as the coronavirus pandemic spread across the US.
Image via Getty Beyoncé quietly received a legal victory last week over the trademark of her daughter’s name, Blue Ivy Carter. According to a
report from Law and Crime, the Trademark Trial and Appeal Board (TTAB) sided with the Lemonade singer after a Massachusetts wedding planner attempted to block her attempt to secure the intellectual property rights for her
8-year-old’s name. The wedding planner, Veronica Morales, reportedly owns a business named Blue Ivy Events, which she founded prior to Blue Ivy’s birth in 2012. Morales filed a “notice of opposition,” claiming that the similarity of the names would create a “risk of confusion between the two.” Since Blue was born, Beyoncé and Jay-Z have worked to secure trademarks of their daughter’s name for everything, including books, shampoos, video games, and more, according to Law and Crime. Morales argued that the couple had no intention of creating products under these trademarks, but wanted to prevent others from using the name—citing an interview Jay did in 2013 where he seems to underscore the need for trademarks. “People wanted to make products based on our child’s name, and you don’t want anybody trying to benefit off your baby’s name. It wasn’t for us to do anything; as you see, we haven’t done anything,” he told Vanity Fair back in 2013. “First of all, it’s a child, and it bothers me when there’s no [boundaries]. I come from the streets, and even in the most atrocious shit we were doing, we had lines: no kids, no mothers— there was respect there. But [now] there’s no boundaries. For somebody to say, This person had a kid—I’m gonna make a fuckin’ stroller with that kid’s name. It’s, like, where’s the humanity?” Bey’s legal team countered Morales' claims, stating that it was unlikely that anyone would confuse “a boutique wedding event planning business and Blue Ivy Carter, the daughter of two of the most famous performers in the world.” TTAB sided with the Carters on July 6, calling Morales’ block “unnecessary and a waste of time” stating there was “no evidence suggesting they are related in a manner that would give rise to the mistaken belief that they emanate from the same source.” The Board also declined to include HOV’s Vanity Fair comments in their decision, calling it “hearsay within hearsay.” It’s not unlikely that the Carters will eventually use the trademarks to create products, seeing as Blue Ivy became an award-winning artist like her parents back in February for her feature on “Brown Skin Girl.” When that Blue Ivy merch drops, we’ll be ready for it. Sign up for Complex notifications for breaking news and stories. Did Beyoncé trademark the name Blue Ivy?Case in point was how Beyoncé generated a lot of buzz in the trademark legal world when she filed to register her new daughter's name, BLUE IVY CARTER, as a trademark in January 2012, only a few weeks after the baby's birth.
Why is Beyoncé named Blue Ivy?A more legitimate explanation for the name comes courtesy of People and other outlets, which points out that “Blue” may be a reference to Jay-Z's “Blueprint” albums, and Ivy may be a riff on the number four, a lucky one for Beyonce and her husband. (IV is, of course, the roman numeral four.)
Is the name Beyoncé trademarked?As far as Queen Bey is concerned, she has trademark registrations on 'Beyoncé', 'Sasha Fierce', 'Yonce' and 'Beyhive', among others. Her hubby, on the other hand, owns Jay Z and Shawn Carter, among many others.
When did Beyoncé trademark her name?Her first trademark filing was made back in 2000 for “BEYONCÉ,” though it did not register until 2004. The trademark protects her name in association with clothing, posters, and performances.
|
Why did Beyoncé trademark Blue Ivy?
Postagens relacionadas
direito autoral © 2024 cumeu Inc.
