When is Oswald the Lucky Rabbit Birthday

DCA, Disney California Adventure, Oswald DCA, Oswald Disney California Adventure, Oswald Meet and Greet, Oswald the Lucky Rabbit, Oswald the Lucky Rabbit at Disney California Adventure

Hi everyone!

We were at Disney California Adventure today and noticed Oswald arriving to a location where he greeted guests. It is also his birthday today and some guests even sang “Happy Birthday”.  I actually didn’t realize it was his birthday until then. It was nice to see him out and about! Jeff and I haven’t personally seen him in probably a few years. Here are photos and video from today.

When is Oswald the Lucky Rabbit Birthday

Here is our video:

Oswald and other characters interact with guests in a distanced way from the Carthay Circle fountain area.

When is Oswald the Lucky Rabbit Birthday

Oswald was very playful, as were all the characters we saw today (and we saw a lot). Mickey can be seen in his Halloween costume behind Oswald here.

When is Oswald the Lucky Rabbit Birthday

Oswald waved to guests.

When is Oswald the Lucky Rabbit Birthday

When is Oswald the Lucky Rabbit Birthday

Carthay Circle Restaurant can be seen in the background.

When is Oswald the Lucky Rabbit Birthday

And here are a couple of photos of Mickey. We have SO much already in one day to share about Halloween at Disneyland Resort and we will be doing that in the coming days.

When is Oswald the Lucky Rabbit Birthday

Mickey put his hands over his eyes.

When is Oswald the Lucky Rabbit Birthday

The character interactions – as always – at Disneyland are so fun, and even moreso to see Oswald today! There was a lost of excitement from guests when he came out for the meet.

Happy Birthday to Walt Disney’s other (significantly less famous) anthropomorphic cartoon creation, Oswald the Lucky Rabbit.

Good ol’ Oswald made his debut on this day in 1927 in the short “Trolley Troubles.”

From a Disney Parks Blog post dating back to 2015…

Created by Walt Disney and (now Disney Legend) Ub Iwerks, Oswald was Walt’s first hit animated character, who appeared in 26 shorts and was so popular that Oswald became the first Disney character to inspire a merchandise line. Unfortunately, Oswald was lost to another company in a business deal in 1928. But the loss of Oswald went on to be a blessing in disguise, however, as losing his most successful character yet motivated Walt Disney to create Mickey Mouse, who debuted on screen in late 1928.

The “other company” the post refused to mention by name is Universal Studios, which is now Disney’s fierce theme park rival.

But the story has a happy ending. Oswald returned home to Disney thanks to Bob Iger trading sportscaster ESPN Al Michaels for him. (Well, to be fair, Oswald was just one “minor asset” Disney gained from NBC Universal in the trade, but there you go. Traded for a cartoon rabbit.)

Oswald the Lucky Rabbit (also known as Oswald the Rabbit or Oswald Rabbit) is a cartoon character created in 1927 by Walt Disney for Universal Pictures. He starred in several animated short films released to theaters from 1927 to 1938. Twenty-seven animated Oswald shorts were produced at the Walt Disney Studio.[7]

After the control of Oswald's character was taken in 1928, Walt created a new character similar in appearance to Oswald as a replacement; Mickey Mouse, who went on to become one of the most famous cartoon characters in the world.

In 2003, Buena Vista Games pitched a concept for an Oswald-themed video game to then-Disney President and future-CEO Bob Iger, who became committed to acquiring the rights to Oswald. In 2006, The Walt Disney Company acquired the trademark of Oswald (with NBCUniversal effectively trading Oswald for the services of Al Michaels as play-by-play announcer on NBC Sunday Night Football).

Oswald returned in Disney's 2010 video game, Epic Mickey. The game's metafiction plot parallels Oswald's real-world history, dealing with the character's feelings of abandonment by Disney and envy towards Mickey Mouse. He has since appeared in Disney theme parks and comic books, as well as two follow-up games, Epic Mickey 2: The Power of Two and Epic Mickey: Power of Illusion. Oswald made his first appearance in an animated production in 85 years through his cameo appearance in the 2013 animated short Get a Horse!. He was the subject of the 2015 feature film Walt Before Mickey. Oswald also appears as a townsperson in Disney Infinity 2.0. In 2022, Oswald appeared in a brand new short produced by Disney.[8]

Characteristics[edit]

While under Disney's creative control, Oswald was one of the first cartoon characters that had personality. As outlined by Walt himself: "Hereafter we will aim to [make] Oswald a younger character, peppy, alert, saucy and venturesome, keeping him also neat and trim."[9] With Oswald, Disney began to explore the concept of "personality animation", in which cartoon characters were defined as individuals through their movements, mannerisms and acting, instead of simply through their design. Around this period, Disney had expressed, "I want the characters to be somebody. I don't want them just to be a drawing." Not only were gags used, but his humor differed in terms of what he used to make people laugh. He presented physical humor, used situations to his advantage, presented situational humor in general and frustration comedy best shown in the cartoon The Mechanical Cow. He would make use of animal limbs to solve problems and even use his own limbs as props and gags. He could be squished as if he was made of rubber and could turn anything into tools. His distinct personality was inspired by Douglas Fairbanks for his courageous and adventurous attitude as seen in the cartoon short Oh, What a Knight.[11]

In regards to Oswald's personality, Disney historian David Gerstein describes the difference between Mickey and Oswald: "Imagine Mickey if he were a little more egotistical or fallible, or imagine Bugs Bunny if he talked the talk but wasn't as good at walking the walk."[12]

In order to make his Oswald cartoons look "real", Disney turned away from the styles of Felix the Cat, Koko the Clown, Krazy Kat and Julius the Cat and began emulating the camera angles, effects and editing of live-action films. To learn how to base gags on personality and how to build comic routines, rather than heaping one gag after another, he studied Laurel and Hardy, Harold Lloyd, Charlie Chaplin and Buster Keaton. In order to stir emotion in an audience, Disney studied and scrutinized the shadow effects, cross-cutting and staging of action in films featuring Douglas Fairbanks and Lon Chaney.

Walt Disney did not want for Oswald to simply be "a rabbit character animated and shown in the same light as the commonly known cat characters", as well as merely just a peg for gags. Instead, his stated intention was "to make Oswald peculiarly and typically OSWALD."[13]

History[edit]

Creation[edit]

Poster of Trolley Troubles, the second Oswald short film.

In 1927, because of cost and technical restrictions, Disney and his chief animator Ub Iwerks decided to end their work on the Alice Comedies and Julius the Cat. Around the same time, Charles Mintz got word that Universal Pictures wanted to get into the cartoon business, so he told Disney to create a new character he could sell to Universal. After Oswald was created, Winkler signed a contract with Universal on March 4, 1927 that would guarantee 26 Oswald the Lucky Rabbit cartoons.[14][9][11] Work on both the character and series began soon after Disney moved his studio to Hyperion Avenue.[15]

Disney chose to make the character a rabbit since there were already two popular animated cats at the time, Felix the Cat and Krazy Kat.

The first Oswald cartoon, Poor Papa, was rejected by the Universal studio heads for its poor production quality and the sloppiness and age of Oswald.[16] Disney, together with Iwerks, decided to create a second cartoon titled Trolley Troubles featuring a much younger, neater Oswald. The short, released on September 5, 1927,[15] officially launched the series and proved to be Universal's greatest success to date. Poor Papa was later released in 1928 and the storyline was reused in a Mickey Mouse short five years later, in Mickey's Nightmare.[16] Oswald the Lucky Rabbit became Universal's first major hit in 1927, rivaling other popular cartoon characters, such as Felix the Cat and Koko the Clown.[11][17]

The success of the Oswald series allowed the Walt Disney Studio to grow to a staff of nearly twenty. Walt's weekly salary from the series was $100 while Roy Disney's was $65. The Disney brothers earned $500 per Oswald short and split the year-end profits, with Walt receiving 60% ($5,361), and Roy receiving 40% ($3,574).[15] With income gained from the Oswald series, Walt and Roy purchased ten acres of land in the desert. They also invested in an oil-drilling venture. Iwerks also invested his income in several stone mills to crush paint pigment he used to make paint formulas that were utilized by animators for decades.[15]

A 1927 print ad of Oswald

Oswald's success also resulted in Universal and Winkler signing another contract in February 1928, guaranteeing three more years of Oswald cartoons.[18]

As time passed, Disney feared that Mintz would forgo renewal of the contract, partly due to Iwerks informing Disney that George Winkler, at the behest of Mintz, had been going behind Disney's back during pick-up runs for Oswald reels and hiring away his animators. Eventually, Walt traveled with his wife Lilly to New York to find other potential distributors for his studio's cartoons, including Fox and MGM, prior to meetings with Mintz. As Walt later recalled, he placed two Oswald prints under one arm and—feeling "like a hick"—marched "one half-block north" on Broadway to MGM to visit Fred Quimby. During this period, Walt and Lillian attended the premier of the Oswald short Rival Romeos, which debuted at the Colony on 53rd and Broadway.[15]

In the spring of 1928, Disney traveled to New York City in hopes of negotiating a more profitable contract with his producer Charles Mintz. But as economic problems were apparent at the time, Mintz figured Disney should settle for a 20% cut, although large turnarounds were promised if the studio's finances showed considerable growth. While most of his fellow animators left for Mintz's studio, Disney decided to quit working on the Oswald cartoons. On his long train ride home, he came up with an idea to create another character, and retain the rights to it. He and Iwerks would go on to develop a new cartoon in secret, starring a new character which would soon become the most successful cartoon character in film history and later became the foundation of a global entertainment empire. The first Mickey Mouse cartoon to be filmed was Plane Crazy in the summer of 1928, but it was produced as a silent and held back from release. The first Mickey Mouse film with a synchronized soundtrack, Steamboat Willie, reached the screen that fall and became a major hit, eclipsing Oswald. Plane Crazy was later given its own synchronized soundtrack and released on March 17, 1929.[19][20]

Universal takes direct control[edit]

Mintz, meanwhile, opened his own studio (later known as Screen Gems) consisting primarily of former Disney employees, where he continued to produce Oswald cartoons, among them the first Oswald with sound, Hen Fruit (1929). Coincidentally, Disney and Mintz each produced nine cartoons the first year and 17 the next, before Oswald was taken over by others. Animators Hugh Harman and Rudolf Ising, unhappy with Mintz, asked Universal head Carl Laemmle to remove Mintz, suggesting they would be the ones to continue the Oswald series. Laemmle did terminate Mintz's contract, but instead of hiring Harman and Ising, he opted to have the Oswald cartoons produced right on the Universal lot. Laemmle selected Walter Lantz to produce the new series of Oswald shorts (the first of which was 1929's Race Riot). Over the next decade, Lantz produced 142 Oswald cartoons, for a total of 194 films featuring the character, spanning the work of all three producers. After Lantz took over production in 1929, the character's look was changed to some degree over the following years: Oswald got white gloves on his hands, shoes on his feet, a shirt, a "cuter" face with larger eyes, a bigger head, and shorter ears. With 1935's Case of the Lost Sheep, an even more major makeover took place: the character was drawn more realistically now, with white fur rather than black, shoes are removed, plus wearing suspenders instead of a shirt and shorts. Both redesigns were done by Manuel Moreno, who recalled that in the 1935 redesign that Lantz said to make Oswald cute and to get rid of the black on him, because Disney was also changing his characters.[22][23]

The cartoons containing the new, white-furred Oswald seemed to be different from their predecessors in more than one way, as the stories themselves became softer. Minor changes in the drawing style would continue, too. With Happy Scouts (1938), the second-to-last Oswald film produced, the rabbit's fur went from being all-white to a combination of white and gray.

Unlike the Disney shorts, in which Oswald did not speak, Lantz's cartoons began to feature actual dialogue for Oswald, although most of the cartoons were still silent to begin with. Animator Bill Nolan performed the voice of Oswald in Cold Turkey, the first Lantz cartoon with dialogue, and the following year Pinto Colvig, who was working as an animator and gag man at the studio, started voicing Oswald. When Colvig left the studio in 1931, Mickey Rooney took over the voicing of Oswald until early in the following year. Starting in 1932, Lantz ceased to use a regular voice actor for Oswald, and many studio staff members (including Lantz himself) would take turns in voicing the character over the years. June Foray provided Oswald's voice in The Egg Cracker Suite, which was the final theatrical short to feature the character. She later voiced him again for an unaired radio pilot, Sally in Hollywoodland (1947).[24]

Oswald made a cameo appearance in the first animated sequence with both sound and color (two-strip Technicolor), a 2½-minute animated sequence of the live action movie The King of Jazz (1930), produced by Laemmle for Universal. However, it was not until 1934 that Oswald got his own color sound cartoons in two-strip Technicolor, Toyland Premiere and Springtime Serenade. The Oswald cartoons then returned to black-and-white, except for the last one, The Egg Cracker Suite (1943), released as a part of the Swing Symphonies series. Egg Cracker was also the only Oswald cartoon to use three-strip Technicolor. Oswald's last cartoon appearance was a cameo in The Woody Woodpecker Polka (1951), also in Technicolor, which by then had become the norm in the cartoon industry. He also appeared in a 1952 theatrical commercial for the Electric Autolite Company, with his voice being provided by Dick Beals.[4]

Comic books[edit]

Oswald and his surrogate sons. After a few years on screen, Oswald settled to be featured in comic books.

Oswald's first appearance in comics was in a series of comic strips titled Oswald the Rabbit, which ran from February 1935 to January 1936. They were drawn by Al Stahl and published by National Allied Publications. The comics were serialized on one page of the entirety of New Fun and the first issue of More Fun.

Oswald's second run in comics began in Dell Comics' New Funnies, which ran from 1942 to 1962. Following the typical development seen in most new comics, the New Funnies stories slowly morphed the character in their own direction.

At the start of the New Funnies feature, Oswald existed in a milieu reminiscent of Winnie-the-Pooh: he was portrayed as a live stuffed animal, living in a forest together with other anthropomorphized toys. These included Toby Bear, Maggie Lou the wooden doll, Hi-Yah Wahoo the turtle-faced Indian, and Woody Woodpecker—depicted as a mechanical doll filled with nuts and bolts (hence his "nutty" behavior). In 1944, with the addition of writer John Stanley, the stuffed animal motif was dropped, as were Maggie Lou, Woody, and Wahoo. Oswald and Toby became flesh and blood characters living as roommates in "Lantzville". Initially drawn by Dan Gormley, the series was later drawn by the likes of Dan Noonan and Lloyd White.

In 1948, Toby adopted two orphan rabbits for Oswald to raise. Floyd and Lloyd, "Poppa Oswald's" new sons, stuck around; Toby was relegated to the sidelines, disappearing for good in 1953. Later stories focused on Oswald adventuring with his sons, seeking odd jobs, or simply protecting the boys from the likes of rabbit-eating Reddy Fox and (from 1961) con man Gabby Gator—a character adapted from contemporary Woody Woodpecker cartoon shorts. This era of Oswald comics typically featured the art of Jack Bradbury, known also for his Mickey Mouse work.

After the assassination of John F. Kennedy, with the publishers not liking the name of the rabbit anymore,[25] Oswald comics tended to be produced outside the United States, for example in Mexico, Italy, and Japan.

He made brief appearances in the Woody Woodpecker comics series until it ended in the 1970s.[25] Through the end of the 20th century, the foreign comics carried on the look and story style of the Dell Oswald stories.

In 2010, Oswald starred in the digi-comic series Epic Mickey: Tales of the Wasteland, a prequel to the Epic Mickey video game, sharing what the Wasteland was like before Mickey arrived there.

In 2011, Oswald starred in the Norwegian Disney comic story "En magisk jul!", written by David Gerstein and drawn by Mark Kausler. It is based on and takes place in the times of the classic Oswald shorts from 1927–28.[26] The story was later reprinted, as "Just Like Magic!", in the American Disney comic Walt Disney's Comics and Stories #726 (2015).

Disney acquires Oswald trademark[edit]

Al Michaels acknowledged that his contract negotiations had effectively traded him for Oswald, and spoke favorably of the deal.[27]

In February 2006, Disney CEO Bob Iger initiated a trade with NBC Universal in which a number of minor assets, including the rights to Oswald and the 27 shorts that Walt Disney had worked on, were acquired by The Walt Disney Company in exchange for sending sportscaster Al Michaels from Disney's ABC and ESPN to NBC Sports.[9] At the time, ABC had lost its contract for NFL broadcast rights, and despite recently signing a long-term contract with ESPN, Michaels was interested in rejoining broadcast partner John Madden at NBC for the Sunday night package. Universal transferred the trademark of the character to Disney, and in exchange, Disney released Michaels from his employment contract, allowing him to sign with NBC.

The deal included the trademark rights to the character and the 27 Disney-produced Oswald shorts along with the handover of any physical Disney-produced Oswald material Universal still had in their possession. Iger had been interested in the property because of an internal design document for a video game, which became Epic Mickey.[28] Walt Disney's daughter, Diane Disney Miller, issued the following statement after the deal was announced:

When Bob [Iger] was named CEO, he told me he wanted to bring Oswald back to Disney, and I appreciate that he is a man of his word. Having Oswald around again is going to be a lot of fun.[29]

Around the same time, the Kansas City Chiefs and New York Jets made a similar deal, the Chiefs giving the Jets a draft pick as compensation for releasing coach Herm Edwards from his contract. Referring to this trade, Michaels said:

Oswald is definitely worth more than a fourth-round draft choice. I'm going to be a trivia answer someday.[27]

In January 2007, a T-shirt line from Comme des Garçons seems to have constituted the first new Disney Oswald merchandise. Following in December was a two-disc DVD set, The Adventures of Oswald the Lucky Rabbit, included in Wave Seven of the Walt Disney Treasures DVD series. Several Oswald collectors' figurines and a limited edition grayscale plush toy appeared shortly after the DVD set's release. The Disney Store also began to introduce Oswald into its merchandise lines, starting with a canvas print and Christmas ornament that became available Fall 2007. A standard-issue color plush toy matching Oswald's appearance in Epic Mickey appeared in late 2010. This was followed by an ongoing roll-out of clothing and other products at the Disney Store, various chain stores, and the Disney California Adventure theme park.

In 2012, the newly-redesigned Buena Vista Street at Disney California Adventure included Oswald's Filling Station, an Oswald merchandise stand themed as a 1920s Gas Station.[30] The shop exclusively only sells just "Oswald the Lucky Rabbit" merchandise such as "Oswald Ears" hats (a similar style to the popular Mickey Mouse Club black mouse eared caps), as well as shirts, t-shirts, plush toys, pins, mugs among other special Oswald items.[31] In 2014, Oswald began making appearances in the area near the shop.[32]

Video games[edit]

In 1995, Oswald briefly appeared in Férias Frustradas do Pica-Pau, a Woody Woodpecker video game released for the Sega Master System and the Mega Drive in Brazil only.[33]

Oswald is one of the main characters in the video game franchise Epic Mickey. The world of Epic Mickey is called "Wasteland" and it is similar to Disneyland but for "forgotten" Disney characters, including Oswald,[34] who rules the place.[35] Actually, Oswald fashioned it after Disneyland, but he put images of himself in the place of Mickey in the statue with Walt Disney and other places throughout the town.[36] Oswald was the first cartoon character to be "forgotten" and inhabit Wasteland.[36] Oswald dislikes Mickey for stealing his popularity that he felt he deserved.[37] Oswald tries to make Wasteland a better place for forgotten characters, especially his "bunny children" and his wife Ortensia.[37]

Epic Mickey 2: The Power of Two is a video game that was released on November 18, 2012.[38] Unlike the previous game, Epic Mickey 2 features full voiced cut-scenes with Frank Welker (Welker had also provided Oswald's vocal effects in the previous game) as Oswald's first voice actor in an Oswald the Lucky Rabbit production from Disney. (Bill Nolan was Oswald's first voice actor in 1929, when Walter Lantz produced the Oswald cartoons.)[39][40]

Tetsuya Nomura, creator and lead producer of the Kingdom Hearts franchise, lists Oswald as one of his favorite Disney characters.[42]

When was Oswald the Lucky Rabbit born?

Oswald the Lucky Rabbit was created in 1927, a year before Mickey Mouse was born, and the rabbit starred in 26 cartoons in the 1920s and 30s. Archivists have used dozens of drawings from Disney's personal sketchbook to create a new Oswald cartoon.

How old is Oswald the Rabbit?

Following in December was a two-disc DVD set, The Adventures of Oswald the Lucky Rabbit, included in Wave Seven of the Walt Disney Treasures series. Several Oswald collectors' figurines and a stuffed animal appeared shortly after the DVD set's release. ... Oswald the Lucky Rabbit..

Is Oswald older than Mickey?

Becky Cline, director of the Walt Disney Archives, said despite being the older one, Oswald was much more into technology than his younger brother, Mickey. Early cartoons featuring Oswald portrayed him as a creative, mechanically inclined rabbit.

How old is Oswald character?

Happy Birthday to Walt Disney's other (significantly less famous) anthropomorphic cartoon creation, Oswald the Lucky Rabbit. Good ol' Oswald made his debut on this day in 1927 in the short “Trolley Troubles.”