Like a modern day Jimmy Buffett, country music superstar Kenny Chesney epitomizes the island lifestyle with a home on St. John’s in the U.S. Virgin Islands and hits like “Pirate Flag,” “Beer in Mexico,” “Coconut Tree,” “Island Boy,” “No Shirt, No Shoes, No Problem” and “Guitars and Tiki Bars.” So unlike some other celebrities that capitalize on their fame by launching spirits brands that they know nothing about, Chesney’s Blue Chair Bay Rum comes from a very honest place. Show Since launching the brand in 2013, Chesney has been a genuine rum runner, seeing continuous year-over-year growth for the company, which he owns 100%. He has also extended the brand from three initial versions to ten flavors made using premium juices and real natural ingredients. But as we always ask, “Do they taste any good?” It’s a tough job, but somebody had to do it. NASHVILLE, Tenn. — Since its launch in 2013, Kenny Chesney’s Blue Chair Bay Premium Rum has stood out for its exceptional quality and for its award-winning packaging. Winning Gold for Bottle Design at last year’s Denver International Spirits Competition, its aesthetics match the spirit inside the bottle. To commemorate the rum brand’s fifth anniversary, Blue Chair Bay redesigned its packaging, showcasing the premium rum in glossy bottles for Vanilla, White, Coconut, Banana and Coconut Spiced flavors. “Kenny is not only the Chairman of the Board, he is also Chief Brand Officer. He makes all product decisions and directs flavor expansion. Much like his music career, he is very involved down to the smallest detail,” says David Farmer, President of Fishbowl Spirits. “Our goal with this refresh was to take an already great bottle design and make it even better to commemorate our fifth anniversary and celebrate the future of Blue Chair Bay.” The new bottle transforms the original matte finish to a glossy design. Customers will notice the Vanilla rum’s new look: a glossy brown bottle, reminiscent of a bottle of vanilla extract. The White, Coconut, Banana and Coconut Spiced have also made the transition to glossy, while the rum creams will remain in their original package. Done in collaboration with Piramal Glass and Blue Chair Bay’s production team, Savvy Drinks, the updated package/bottle/design reflects the essence of the spirit and the quality of the ingredients inside. The Blue Chair Bay premium-blended rum line, owned solely by Chesney, celebrates the beaches of the Caribbean that are central to singer-songwriter/superstar’s island life. Its flavors, such as coconut, banana and vanilla, evoke the taste of beach vacations and summer celebrations with great friends. Last year Blue Chair Bay’s rum flavors were again recognized for their excellence in quality and business growth strategy. The Key Lime Rum Cream won Gold at both the Denver International Spirits Competition and the SIP Awards International Spirits Competition, while the Coconut Spiced Rum Cream won Gold and “Best Buy” awards from Tastings.com. In addition, the Coconut Rum took home Gold at the Miami Rum Renaissance Festival. To find where Blue Chair Bay rum is sold near you, click here: # # # Contact for Blue Chair Bay Rum: Media Contact for Kenny Chesney: Blue Chair Bay/Warner Music Nashville About Blue Chair Bay® Rum Press releases are generated outside of Spirited magazine and the information contained does not necessarily reflect the opinion of Spirited or its parent company, Sonoma Media Investments. The country superstar took to social media on Tuesday (Aug. 16) to unveil the newest addition to his premium-blended Blue Chair Bay collection, Mocha Rum Cream. “Hi everybody, it’s Kenny Chesney saying Happy National Rum Day and I’m also very thrilled to say we are releasing Mocha Rum Cream September 1 as a limited time offer,” Chesney said in the clip on Instagram. “Enjoy!”
After a high demand for the Mocha flavor by No Shoes Nation, Mocha Rum Cream will officially make its debut on September 1. According to a press release, “Blue Chair Bay® Mocha Rum Cream explores the richer, more indulgent side of the Caribbean flavor spectrum. Featuring an intricate blend of well-brewed coffee mingled with a rich chocolate flavor, the new member of the flavor family also carries notes of coconut and spices in a highly sophisticated blend.”  “Some people like a cup of coffee or an after-dinner drink following their meal,” Chesney shared. “We decided to make Mocha Rum Cream to take some of the work out of making those kinds of indulgences happen. As simple or as fancy as you want it, this is the flavor of coffee, rum and chocolate that’s balanced to perfection.” Mocha Rum Cream is less-than-99 calories per 1.5 ounce per pour (or serving) and can be enjoyed in an elegant cocktail, with coffee or splashed on the rocks.
Blue Chair Bay® Mocha Rum Cream joins previously released flavors: Blue Chair Bay® Pineapple Rum Cream, Blue Chair Bay® Key Lime Rum Cream, Blue Chair Bay® Banana Rum Cream, Blue Chair Bay® Coconut Spiced Rum Cream and Blue Chair Bay® Mango Rum Cream. The Rum Cream collection also includes several straight rum flavors. Vegan-friendly Blue Chair Bay® Coconut Rum, Blue Chair Bay® Spiced Rum and the original acclaimed Blue Chair Bay® White Rum provide the unadorned rum experience for those who prefer their drinks classic. Chesney is currently in the midst of his headlining stadium and amphitheater trek, dubbed the Here And Now Tour. What kind of rum is Blue Chair Bay?HOME FOR THE HOLIDAYS
Blue Chair Bay® Coconut Spiced Rum Cream is authentic beach-made coconut rum, blended with real cream, and island and holiday spices so you make it smooth sailing this season.
Can you drink Blue Chair Bay straight?This Key Lime Rum Cream is an easy drinking, smooth, and sweet liquor. It's one that can be drank straight, mixed, or even cooked with.
Who makes Blue Chair Bay alcohol?Kenny Chesney is Blue Chair Bay's sole owner and chief creative officer.
Where is Blue Chair rum made?From down on the waterline in Barbados comes Blue Chair Bay® Rum, beach made and beach aged for when you want to kick back and let time fly.
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What kind of alcohol is Blue Chair Bay?
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