'47 Brand was founded by two brothers living in the shadow of Fenway Park—the Boston Red Sox stadium—in 1947. They saw the passion of the sports fans there and moved from selling newspapers to making and selling pennants for 25 cents. They eventually bought the building opposite the stadium and began producing hats that would become the symbol for sports fans' unwavering loyalty. Show 60 years later and the brand has expanded beyond sports, producing licensed apparel from dugout jackets and crewnecks to caps and beanies. They are an officially licensed partner of Major League Baseball, the National Football League, the National Hockey League, and the National Basketball Association, and they still own the building opposite Fenway Park, known locally as “the souvenir store across the street from Fenway.” September sees the release of their new bucket hat and 'Oath' Snapback collection featuring various NHL teams, including the NY Rangers and LA Kings. The simplistic bucket hats have a slick snake-skin print trim combined with the team colours, for that vintage streetwear steeze, while the snapbacks have the nice touch of the teams' names printed on the underside of the peaks. Find out more about the history and heritage of '47 Brand by watching their mini documentary below, and check out more images of the new collection, which is available now from Route One. We are reader supported. When you purchase through links on our site, we may earn an affiliate commission. Also, as an Amazon affiliate, we earn from qualifying purchases. As with all products, baseball caps also have those brands that stand apart from the rest. The two top brands are arguably the New Era brand and the 47-brand hats. The loyal fans of each brand will defend the uniqueness and the superiority of their brand to the end. There are differences between the two brands that draw different kinds of fans. What exactly are the differences between 47 and New Era hats? New Era does have the long-term exclusive right to provide the MLB with the teams’ official uniform caps, one of the most significant differences. Otherwise, the New Era is a structured, more traditional style hat, while 47 is an unstructured, more casual hat. What are some other differences between the two brands, and what makes them so popular amongst consumers? Let’s dive into the hats’ intricacies and find out what exactly sets them apart from each other. 47 Brand HatsThe brand 47 began in, of course, 1947. Twin brothers Henry and Arthur D’Angelo immigrated to America from Italy with their family. They learned that they could make money by selling sports memorabilia on the sports-crazy streets of Boston. Over seventy years later, the foundations they began with still run the business. The brand has become more popular in the 2000s as their specific vintage, worn style has grown in popularity. The casualness and everyday wear of them has appealed to millennials in droves. 47 Brand hats have created many loyal fans and are a direct competitor to the New Era. They offer many of the same hat wear styles, but subtle differences make them stand apart from their competitor.
New Era Brand HatsNew Era is 100 years old as of this year, and they have become known for being the officially licensed hat maker to professional MLB players, their 59Fifty hat becoming known the world over, and the brand that made fitted a household word. They began the path to becoming the exclusive provider of hats to the MLB back in 1960; ‘s having already been in business for forty years. In 1996, Spike Lee convinced them to make one single red NY Yankee hat – and that brought fashion into the fandom range, causing New Era to alter their contract with the MLB to make hats with team logos on them, not just in the official team colors. New Era brought logo hats to the forefront when people began asking if they could get their favorite team’s hats. They kept the domination up, eventually being the only company to have on the court, on-field, and sideline cap rights simultaneously in the 2010s. Why do fans of New Era think their brand is the best?
Pick Your BrandLooking at these, you then have to decide what you are looking for in a brand. Honestly, both companies have proven that they have what it takes to adapt and change with the times enough to stay in business. Some need to know that a brand they are throwing their loyalty behind will be around for a while, and these two companies have proven that. Both hats have made it this far because they are made of quality materials, and are well made in every aspect, every step of the way. The quality between the two is comparable, and they are both made well and to last. 47-brand will likely stand up to washing better as it is a non-structured design, so you will want to look at their designs if that is important to you. New Era is the officially licensed producer to the pros – often, 47 brands may look just off when it comes to color, like the blues or greens may be lighter. To be clear, 47 does have the right to use the logos. They do not tend to have hats that will perfectly match your favorite players on the field, as they don’t have the same access as the New Era does. If matching exactly is incredibly essential to you, New Era will be the brand for you. The 59Fifty is the hat that is worn on-field, and players have a choice as to choose low-or-high-profile versions. No matter which crown height you choose, you are getting a structured hat that runs truer to fit than other hats with a New Era hat. 47-brand hats are a more casual and comfortable hat. There is no breaking in period as they come pre-distressed and worn. They are a looser-fitting hat, but they should not stretch even with their unstructured fit since pre-distressed. It comes down to style. For a more structured, traditional, crisper look, you go with New Era. For that more fashion-forward, vintage, perfectly worn look, 47 is your brand. Once you decide your hat’s essential factors, buy, and then choose how you want to rock your new hat out. Why is 47 brand called that?'47 Brand is a privately held sports licensed products company founded by twin brothers Arthur and Henry D'angelo in 1947.
What are 47 hats made of?'47 FRANCHISE
Made a blend of cotton and recycled soda bottles. Each cap contains approximately 2 20oz bottles worth of recycled plastic.
How do you clean a 47 cap?What are the care instructions for your hats? If it's a knit hat, we recommend putting the hat in a pillowcase of similar color and putting it in the wash with cold water. Make sure to let it air dry instead of throwing it in the dryer. You can also wash it by hand in cold water.
What is a clean up hat?A: The Clean Up version of this cap has a cotton twill adjuster and is a one-tone hat as compared to the more popular colorway of the cap in the navy and orange. The Sure Shot Captain cap has a standard plastic adjuster.
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What does 47 mean on a hat?
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