Added on June 11, 2015 The News Wheel behind the badge , Kia , Kia emblem , Kia logo meaning , Kia name , Kia name origin , Kia's Korean logo , logo analysis , logo history Show 7 Comments A look at the automaker's stylish "K" logo, plus the origin of Kia's nameIf you had to pick the most boring automotive brand logo on the road today, you might think of Honda’s simplistic “H” or Nissan’s hamburger-shaped badge…but most likely you’re going to choose Kia’s text-based oval. Apart from the horizontal line of the “A” missing, there’s nothing terribly creative about the design–at least Ford’s emblem has a distinct script and shade of blue. To some people, this simplicity actually makes it the best car logo around, ironically. Being a plain but streamlined example of textography, the logo’s meaning is apparent to everyone who sees it: Kia. From a marketing perspective, that’s true. But that doesn’t change the fact that there are numerous other more interesting car logos around, including Kia’s own Korean logo. You didn’t know Kia uses a different logo in Korea? You’d better keep reading to see what you’re missing–and prepare to be jealous. Kia’s International Logo Design Vs. Kia’s Korean LogoKia, the oldest automaker in Korea, began in June 1944 as a manufacturer of bicycle components. Chul-Ho Kim, who founded the company, had a specific name in mind for the company. According to the automaker, the name “Kia” is a combination of “ki” (起) meaning arise or come up out of and “A” (亞), signifying Asia. Thus, Kia (起亞) can be defined as “rising out of Asia.” Kia has two logos: the text-based symbol for international use and another for only South Korea. The latter is known as the “K” logo: This logo has been used over the years for some models sold in Korea, but it’s made very few appearances outside of Asia. The stylized “K” is undeniably appealing, especially its use of the diagonal double-line and lack of a vertical backbone. It’s slick and kinetic, and suggests high-excitement driving (like the double hash marks of Dodge’s new logo). This logo even inspired an after-market imitation badge (known as the 3.0 K emblem) some Kia owners purchase to replace their text-based Kia badge with–although plenty of debate has surrounded this badge’s legitimacy. The after-market 3.0 K badge for people who want a cooler Kia logo According to Kia, the oval in both symbols represents the earth and the 3D lettering “signifies Kia’s dynamic growth in the world market.” Kia’s official color–red–emphasizes a strong determination to move forward. Enjoy learning about the Kia emblems and name? Check out the rest of The News Wheel’s “Behind the Badge” series to learn about other auto brands! News Sources: Logo design buzz, Kia Motor Co The News Wheel is a digital auto magazine providing readers with a fresh perspective on the latest car news. We’re located in the heart of America (Dayton, Ohio) and our goal is to deliver an entertaining and informative perspective on what’s trending in the automotive world. See more articles from The News Wheel. Why does Kia have different logos?This change is part of Kia's mid-to-long-term strategy, Plan S, a will to establish a leading position in the future mobility market, and it has a handwritten-signature-shaped logo to emphasize the company's will to stay loyal to its customers.
What is the original Kia logo?The original Kia logo was a much more complex design than we know today. This design was created when the company was still focused on the manufacturer of bicycles and parts. The image featured three diamonds around a gear shape, with the name of the business framed on another diamond.
What does the new Kia logo say?The blocky font with a simple oval is out in favor of a flowing script to spell out the "Kia" name. The brand said the new logo embodies "symmetry," rhythm" and "rising." It's also supposed to look a lot more like a handwritten stamp of approval from the company while inspiring confidence.
What do the letters in Kia stand for?What does Kia stand for? It stands for KI or “To Rise From” and A or Asia. In other words, it stands for to rise from Asia. Motorcycles and Trucks. In 1957, the company started producing small-sized motorcycles as well as trucks licensed to.
|