Show Consumer Behaviour helps us understand the buying tendencies and spending patterns of consumers. Not all individuals would prefer to buy similar products. Consumer behaviour deals with as to why and why not an individual purchases particular products and services. Personal Factors play an important role in affecting consumer buying behaviour.
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Individuals with high income would buy expensive and premium products as compared to individuals from middle and lower income group who would spend mostly on necessary items. You would hardly find an individual from a low income group spending money on designer clothes and watches.
How consumer buying behavior are influenced by personal?The consumer's social situation, time factors, the reason for their purchases, and their moods also affect their buying behavior. Your personality describes your disposition as other people see it. Market researchers believe people buy products to enhance how they feel about themselves.
Is one of the personal factor affecting consumer buying behaviour?Motivation. Motivation to do something often influences the buying behaviour of the person. Individuals have different needs such as social needs, basic needs, security needs, esteem needs, and self-actualization needs.
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