How much money is 1 million views on tiktok

Photo by Obi Onyeador on Unsplash

Yes, Tik Tok can pay you for your videos!

If you’re in the Tik Tok Creator Fund, for creators with at least 10,000 followers and meeting other requirements, you can join Tik Tok’s Creator Fund which pays you based on the views of your videos.

The good news about the Creator Fund is that it’s easy, passive income.

Just create your Tik Tok videos and you earn automatically based on your views. They pay you real money, not rewards or coins or any other virtual currency. You get cash and I deposited the money into my PayPal account.

They pay out once a month.

The bad news is that the payout is very low.

You earn between 2 and 4 cents per 1,000 views, according to this source.

So that means a 1,000,000-viewed video would earn you between $20 and $40.

Imagine finally getting a viral video and having it hit 1 million views, only to earn around $40.

It’s pitiful.

That’s why a lot of Tik Tok creators are turning to other sources of income to monetize their following.

4 ways to monetize your Tik Tok

Four ways to monetize your Tik Tok following are:

• Affiliate marketing
• Brand deals (sponsorships)
• Products
• Services

Affiliate marketing income

Affiliate marketing earns you a commission when you refer products that result in a sale. You earn a portion of the sale as your commission at no extra cost to the customer.

Affiliate marketing can be passive income.

Placing affiliate links in your Tik Tok bio can make you money in your sleep when people click your link and buy.

This is one of the most common ways to make money on Tik Tok.

Brand deal income

Partner with brands you support and make money when they pay you to share their products with your audience.

I’ve earned as much as $1,000 for a single Tik Tok video.

Creators are making up to $30,000+ per Tik Tok video with brand deals.

Products and services income

These are your own products and services that you can sell to your audience and others on Tik Tok.

Example of products include:

• Merch like t-shirts, hoodies, hats, etc.
• Coffee mugs
• Handmade products like iced coffee tumblers, jewelry, candles, body butter, etc.
• Artwork

Examples of services include:

• Logo creation
• Coaching or consulting
• Graphic design work
• Copywriting

You can monetize your Tik Tok account with one or all of these income models.

How much 1.6 million views on Tik Tok earned me

This is the viral video:

The video helped my other videos increase in views and during that time, the combination of the 1.6 million-viewed video and others that got the traffic boost was $88.

That was the biggest payment I ever received from the Tik Tok Creator Fund.

What do you think? Was it in line with what you were thinking?

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TikTok has shot to popularity, becoming the fastest-growing social media platform. Since its founding in 2016, the company has grown to over one billion active users, 6% of whom have more than 100,000 followers and are considered influencers.

To support the growing number of influencers, the platform has started paying creators based on their popularity through the TikTok Creator Fund.

We often get asked, “how much money does TikTok pay for 1 million views?” Short Answer: Tiktok pays between $20 and $40 for one million views.

However, the actual creator earnings can be significantly higher, which we’ll talk about in detail in this guide.

If you’re interested in learning more about how much money Tiktok pays, alternate ways of monetization, and top creators’ earnings, continue reading.

In early 2021, the TikTok Creator Fund was established in order to share the platform’s earnings with creators.

To be eligible to earn money from the platform, a TikTok user must have received at least 100k views within the past 30 days.

While the way the platform calculates creator earnings isn’t revealed publicly, reports suggest that the platform considers the following factors:

• Geographic location
• Engagement rate
• The genre of the published content
• Account health

Having said that, a survey of TikTok influencers estimated that the Creator Fund pays between $0.02 and $0.04 per 1,000 views.

Therefore, when calculating the payout on a per million view basis, content creators earn between $20 and $40 per one million views.

If we were to extend this calculation, we can also calculate estimated payouts for five million and ten million views.

When comparing TikTok creators’ earnings per view, they are substantially lower than other platforms. For example, YouTube influencers can expect to earn between $3,000 and $5,000 per million views, which is over a thousand times greater than TikTok.

The reasons for such a disparity are due to the types of videos native to the platform and the user demographics. Compared to TikTok videos, YouTube videos are longer, allowing the platform to display ads inside them. Additionally, the audience is older, so advertisers are willing to pay more.

Having said that, aside from the Creator Fund, there are a variety of ways in which TikTokers can monetize their audience, which is what we’ll talk about next.

How Much Can You Make as a TikTok Creator?

Earnings on the platform vary greatly, but very few TikTok creators manage to monetize their audience, and even fewer can generate enough money to be considered full-time creators.

The amount of money a creator can earn from the platform depends on the following factors:

• Their number of followers
• Their engagement rate
• Their follower demographic
• The product or service they promote

Here are some of the most popular monetization methods:

TikTok Stars Charge Up to $500,000 per Promotional Post

One of the most popular methods to generate income is for influencers to work with big brands to promote products or services. This monetization method has proven to be much more lucrative than solely relying on the Creator Fund.

When comparing the promotional post earnings to the Creator Fund payouts, it was found that influencers earn 500 times more for branded content. For sponsored posts, creators charge between $0.01 to $0.02 per view, which means that creators can expect to earn between $10,000 to $20,000 per million views.

The earnings vary greatly depending on the number of followers and the account’s reach. Micro-influencers with a small reach will often produce content in return for a free product, whereas larger accounts with millions of followers charge up to $500,000 per post.

Creators Earn Hundreds of Dollars per Live Stream

The live stream feature allows influencers to connect with their fans more intimately, allowing them to receive questions from viewers and respond in real-time. To be eligible for live streaming, creators must have at least a thousand TikTok followers.

Viewers can show their support during the live stream by sending gifts, which are the equivalent of a virtual tip. TikTok rewards creators by awarding them Diamonds, which are based on the number of gifts they receive and the popularity of their broadcast. Diamonds can then be redeemed for payouts.

The top ASMR creator Lucy Davis earns $300 per live stream on the platform. As well as generating income, live streams enable Lucy to connect and interact with her 600,000 followers.

Influencers Make Seven Figures Selling Their Own Products

In the past, creators would mainly leverage their audience to sell advertising space for brands and companies. However, a growing trend sees influencers selling their own physical or digital products. The trend has seen creators build clothing companies, sell e-learning courses, and create subscription businesses.

Miss Excel is an excellent example of an influencer who leverages her audience to sell online courses.

Miss Excel rose to fame in 2020 and grew her account to over 800,000 followers by posting educational content about Microsoft Excel. Through her TikTok account, Miss Excel markets her online courses, which are estimated to earn her between $250,000 to $300,000 per month.

How Much Money Do Top TikTokers Make?

Top influencers on TikTok grew their income by 200% in 2021, with the top five creators earning a combined total of $55 million. The trend that fueled the increase in creator earnings was the launch of physical product brands.

In 2021, Charlie D’Amelio, the most followed creator on the platform, earned an estimated $17.5 million. This figure is made up of physical products, influencer marketing, and a ten-part TV series.

Her greatest source of income came from a clothing brand deal with Hollister. In 2021, following the wave of new social influencer brands, the D’Amelio sisters established Social Tourist, and today their clothes appear in over 500 retail locations.

Charlie D’Amelio also landed lucrative brand deals with major companies such as Invisalign, Morphe Cosmetics, and Dunkin’ Donuts. These companies paid her to produce viral content on her TikTok account.

Conclusion

That’s the complete round-up of how much can you make from TikTok, the latest trends, and how popular TikTok users are making money in 2022.

For more trends in the creator economy, you can check out our Creator Economy Statistics article.

Comment below to share with us your thoughts on the topic and where you see the next influencer trends coming from.

Frequently Asked Questions

How much does TikTok pay per 1 million views?

On average, creators receive between $20 to $40 per 1 million views. In 2021, the platform launched the Creator Fund, which pays popular accounts based on their viewership. The TikTok Creator Fund pays creators very little, therefore most creators monetize their audience using other methods.

How much money is 100k views worth on TikTok?

The estimated earnings of 100k views would be between $2 and $4. Direct earnings per view are incredibly low, especially when compared to other platforms such as YouTube. However, there are other ways to monetize your views, including sponsored posts and selling your own products.

How to get a million views on TikTok?

A TikTok video with a million views is considered to be viral.  To create a viral video, TikTok creators should post regularly, cover trending topics, promote heavily on other platforms, use relevant hashtags, and utilize popular sounds.

What are different ways to make money on TikTok?

TikTok creators can monetize through the platform’s Creator Fund and receive virtual tips when live streaming. However, most creators generate income through influencer marketing, promoting products, and selling physical or digital products.

How much does 1m views on TikTok pay?

How much does 2 million views pay on TikTok?