Ciroc vodka spritz where to buy

• Category – RTD, vodka-based, 7% abv
• Available – From 1 April
• Location – The US, available nationwide
• Price – SRP of US$16.99 per four-pack of 35.5cl cans

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Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:

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Diageo is extending its high-end Ciroc vodka brand into RTD for the first time, with a US roll-out kicking off this week.

Cîroc Vodka Spritz, positioned by the brand owner as bringing “flavour innovations to the spirits industry”, will be available in four variants: Sunset Citrus, Watermelon Kiwi, Pineapple Passion, and Colada. The extension will also be a permanent SKU in the brand’s portfolio.

Rapper, producer and actor Sean ‘Diddy’ Combs, who teamed up with Diageo for Ciroc 15 years ago, will front the RTD’s promotional campaign. Through the Combs Spirits business, the mogul has a 50/50 profit split arrangement with the drinks company for the brand.

“Breaking into the RTD category is a landmark moment for the brand and we’re excited to launch a line of spirits that bring a new energy and audience segment to the growing market,” said Combs. “With nearly 15 years leading the brand and having historic success growing the Ciroc portfolio, I’m looking forward to making Ciroc Vodka Spritz the number one brand in the category.”

Positioned at the premium end of the category, Ciroc was the subject of a limited edition pomegranate extension in the US late last year. The flavoured version retailed at US$29.99 per 75 cl bottle.

How vodka’s marketing toolbox just became much lighter – Click here for a Just Drinks comment

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:

• Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
• Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
• Perform company-level analysis to understand business model, size, and geographic focus

Don’t miss out on key market insights that can help optimize your next investment – read the report now.

by GlobalData

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