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The surrealist object, who am I?
Surrealist theory sought to re-enchant the universe and thought that the crisis of the object could be overcome if the thing in all its strangeness could be seen as if anew. The strategy was not to make Surreal objects for the sake of shocking the middle class public but to make objects "surreal" by dépayesment or estrangement. The goal was not so much the choice but the hunt and the displacement of the object, removing it from its expected context, which would defamilarize it. Once the object was stranded outside of its normal place, it could be seen without the veil of cultural conventions. L'Objet Insolite' is different from Breton's dream object, which emerged out of the subconscious and must be created. In his book, Nadja, Breton wandered the side streets of Paris, a city, which, to him was a city haunted with strange never-before seen objects. Wandering with Giacometti, he would haunt the marché aux puces or flea markets, hoping for an encounter with the "Marvelous" which would assuage Breton's taste for the bizarre.The Surrealist object was closely related to Freud's concept of the "fetish." The ordinary object becomes a fetish because we project our desire upon it, because we look at it and look again until we cannot stop looking. The selection of this object, like any Dada object, is random. And like the Surrealist object, the choice is not as significant as the meaning the human psychology gives to it. The fetish is always a substitute for something else and always has a sexual content, is always a substation for sexual satisfaction.