Paul Mitchell Platinum Blonde Shampoo is a shampoo for blonde hair, also known as a purple shampoo. It tones warmth, removing brassiness and bringing out the best in blonde, white or silver hair, both natural and colour-treated. This paraben-free, vegan cleanser has conditioning agents to deeply hydrate and create shiny hair with every wash. Best for: - Fair hair - Moisture - Gloss
Massage a teaspoon-sized amount into damp hair, and rinse out thoroughly. Repeat if required. Follow with conditioner.
Aqua (Water, Eau), Sodium Myreth Sulfate, Cocamidopropyl Betaine, SD Alcohol 40-B (SDA-CA-2877) (Alcohol Denat.), Glycerin, Cocamide MIPA, Hedychium Coronarium (White Ginger) Flower/Leaf/Stem Extract, Simmondsia Chinensis (Jojoba) Leaf Extract, Algae Extract, Aloe Barbadensis Leaf Extract, Anthemis Nobilis Flower Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Glyceryl Distearate, Di-C12-13 Alkyl Malate, Sodium Chloride, Propylene Glycol, Guar Hydroxypropyltrimonium Chloride, Tetrasodium EDTA, Alcohol, Sodium Sulfate, Citric Acid, Bisamino PEG/PPG-41/3 Aminoethyl PG-Propyl Dimethicone, PEG-12 Dimethicone, Magnesium Nitrate, Magnesium Chloride, Methylchloroisothiazolinone, Methylisothiazolinone, CI 60730 (Ext. Violet 2), Parfum (Fragrance), Benzyl Benzoate, Benzyl Alcohol.
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$$24.71 () Includes selected options. Includes initial monthly payment and selected options. Details
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Hair Type
Ideal for Color-Treated Hair and Naturally Light Hair Colors.
Fragrance
Refreshing cucumber melon scent with soft floral notes.
Massage into wet hair, allow to remain on hair for 1-5 minutes. Rinse. Repeat as needed. For best results, follow with Platinum Blonde Conditioner and Platinum Blonde Toning Spray.
Aqua (Water, Eau), Sodium Myreth Sulfate, Cocamidopropyl Betaine, Alcohol Denat., Glycerin, Cocamide MIPA, Di-C12-13 Alkyl Malate, Glycol Distearate, Hedychium Coronarium (White Ginger) Root Extract, Aloe Barbadensis Extract, Anthemis Nobilis Flower Extract, Rosmarinus Officinalis Leaf, Simmondsia Chinensis Seed Oil, Ascophyllum Nodosum Extract, Sodium Chloride, Bisamino PEG/PPG-41/3 Aminoethyl PG-Propyl Dimethicone, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Isopropanolamine, Magnesium Nitrate, Magnesium Chloride, PEG-12 Dimethicone, Propylene Glycol, Sodium Sulfate, Tetrasodium EDTA, Methylchloroisothiazolinone, Methylisothiazolinone, Phenoxyethanol, Ext. Violet 2 (CI 60730), Parfum (Fragrance), Benzyl Benzoate. [G06]
The ingredients listed on this website are for US consumers.
Ingredients are subject to change. Should you have any concerns, please review the ingredients listed on the purchased product before use. Questions: Please contact customer service at 1-800-793-8790.
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- Paul Mitchell Platinum Blonde Shampoo 300ml
Paul Mitchell Platinum Blonde Shampoo 300ml
Official Stockist
Most Helpful Positive
I always stock up on this shampoo whenever I get blonde foils.
It never fails to enhance the blonde pigments and I don't find it drying like some ...
Is this for you?
Tone your blond back to cool perfection with Paul Mitchell Platinum Blonde Shampoo. This purple shampoo neutralises brassiness and removes warm tones from blonde, white and silver hair, leaving it shiny and bright.
- Cruelty Free
- Vegan
- Paraben Free
What customers say
Hair Concern:
- Dull, lacking shine
- Colour protection
- Brassy tones (blonde/grey hair)
Frequently bought with
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100% recommend this product
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Goodbye Brassy Hair
This is a very good blonde shampoo, one of the best ive used.
It is a little drying though, but most blonde shampoos are.
It doesn’t look very pigmented, but it really does remove yellow : brassy tones.Paul Mitchell Platinum Blonde Shampoo 300ml
I brought this product 2 months ago now and absolutely love it! I have a dry scalp and this just nourished it. I dont itch anymore. My hair doesnt frizz as much as it use to either. Definitely recommend.
My favourite purple shampoo.
I always stock up on this shampoo whenever I get blonde foils.
It never fails to enhance the blonde pigments and I don't find it drying like some other purple shampoos can be.
The price-point is great and a worthwhile investment to keeping your blonde hair in great condition.- Review & Earn
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Filled with the usual things we know you'll love, and surprises you might not expect, it's real rewards, really simple.
Filled with the usual things we know you'll love, and surprises you might not expect, it's real rewards, really simple.